两种血费报销方式对无偿献血招募工作的影响分析

How reimbursements of blood expenses affect the voluntary blood donation recruitment:A comparative study

目的通过分析咸阳市中心血站在医院开展血费直接报销工作后的献血招募情况,探讨医院直报血费对献血招募工作的影响。方法调查在医院直报血费和到市血站报销血费的献血者或代报销者,比较2种血费报销方式的便捷度、对报销者献血积极性的影响和知晓医院直报血费对献血招募的影响。结果在医院直报血费人均花费22 min,无往返路程和交通费用,报销方式满意率、自愿长期献血率、自愿动员他人献血率分别为98.11%、91.89%、82.56%,均高于到血站报销血费的方式(P<0.01);对知晓医院直报血费的献血者进一步调查统计,其中献血2~3次者、献血3次以上者、报销方式满意率、自愿长期献血率、自愿动员他人献血率分别为35.16%、38.90%、98.56%、94.24%、93.37%,均高于不知晓在医院直报血费者(P<0.05)。结论医院直报血费的报销方式不仅提高了血费报销的便捷度和效率,更通过报销方式满意度的提高增加了献血者参与无偿献血的积极性,对献血招募工作具有良好的促进作用。

Objective To discuss the influence of direct reimbursement of blood expenses in hospitals on the recruitment of blood donors in Xianyang City.Methods Blood donors or reimbursers, who reimbursed blood expenses either at hospitals or at our blood center were investigated, and these two kinds of blood expense reimbursements were compared in terms of convenience, the impact on the enthusiasm of blood donation, as well as the impact of the awareness of hospital reimbursement on the recruitment of blood donors. Results The direct reimbursement of blood expenses at hospitals took 22 minutes per person, without any round trips nor transportation costs. The rate of satisfaction, long-term intention to blood donation, and voluntary mobilization of others were 98.11%, 91.89%, and 82.56%, respectively, higher than those in the reimbursers at blood station(P<0.01). 35.16%, 38.90%, 98.56%, 94.24% and 93.37% of the blood donors, who were aware of benefits of hospital reimbursement, had donated for 2~3 times, donated more than 3 times, satisfied with the way of reimbursement, intended to redonate and mobilize others, which were higher than those who were unaware of the the hospital reimbursement(P<0.05).Conclusion Direct reimbursement of blood expenses at hospitals not only improved the convenience, but also increased the enthusiasm of blood donors by improving their satisfaction, which was conductive to blood donation recruitment.