服务供给对稻农测土配方施肥技术采纳行为的影响研究

Study on the Influence of Service Supply on the Adoption of Rice Farmers’ Soil Testing Formula Fertilization Technology

测土配方施肥技术的推广与运用,对实现我国化肥减量增效、农业可持续发展具有重大的现实意义。利用2018年湖北省755份农户微观调查数据,基于技术推广细分环节视角,分析服务供给对稻农测土配方施肥技术采纳行为的影响,并进一步探讨两者之间的作用机制。研究发现:(1)样本地区稻农测土配方施肥技术采纳率较低,仅为25.7%,且各技术推广环节服务供给有限,均不足一半;(2)测土、供应以及施肥指导3个环节的服务供给,对稻农技术采纳行为均产生了显著正向影响;(3)服务供给通过提升稻农肥料区分能力、增强科学施肥认知以及绿色生产重要性认知三条途径提高了稻农测土配方施肥技术采纳的概率。对此,建议增加农技推广各细分环节的服务供给,加强政府、企业之间的合作以及加快农技推广理念的转变,最终实现技术的推广与应用。

The popularization and application of the soil test formula fertilization technology is of great practical significance to the realization of reducing the quantity and increasing the efficiency of chemical fertilizer and the sustainable development of agriculture in China. Based on 755 farmers’ micro-survey data in hubei province in 2018 and from the perspective of technology promotion and subdivision, this paper analyzed the influence of service supply on the adoption of rice farmers′ soil testing and formula fertilization technology, and further discussed the mechanism of action between the two. It was found that: first, the rice farmers in the sample area had low adoption rates, only 25.7%, and the service supply of all technical promotion links was limited, less than half. Secondly, the service supply of soil measurement, supply and fertilization guidance had a significant positive impact on the adoption of rice farmers′ technology. Third, the service supply improves the probability of adoption of soil testing and formula fertilization technology for rice farmers by improving the ability of distinguishing fertilizer, enhancing the cognition of scientific fertilization and the importance of green production. In this regard, it is suggested to increase the service supply of each segment of agricultural technology promotion, strengthen the cooperation between the government and enterprises, and speed up the transformation of agricultural technology promotion concept, so as to finally realize the popularization and application of technology.