探究新时代国际传播的方法论创新:基于“全球中国”的概念透视

Innovating China′s International Communication Theory and Methodology in the New Era:a Conceptualizing Analysis Based on the"Global China"

随着传播技术的发展和经济文化全球化的不断深入,"全球中国"成为国际传播概念和理论创新的一个有效切入点。它不仅体现了当下国际地缘政治秩序和经济社会权力格局的变化,也为理解新全球化时代中国国际传播战略的转型升级提供了新的方法论。跨越民族国家和地缘政治边界的国际传播理论想象,在新的社会文化语境中不仅蕴含丰厚的历史积淀和理论价值,也具有鲜明的方法论创新意义。随着中国在世界秩序的重构中发挥着越来越重要的影响力,全面客观地评估、塑造和传播中国的国家形象,成为国际传播研究的重要议题。重塑"全球中国"新形象,亦是国际传播话语体系重构的有效路径。

With the integration of information and communication technology and also the prevailing of cultural and economy globalization,the"global China"becomes an effective scope for theorizing China′s international communication ideas and social practice.It is not only a geopolitical and socio-economic power structure forging in a global setting,but also a decentralized epistemology for conceptualizing China′s international communication strategy.The imagination of a new world communication order transcending the nation-state and geopolitical boundary not only appeals to the historical legacies,but also calls for a realistic practice.As China′s global presence and international influence are deeper and deeper in the changing global order,the comprehensive and sound evaluation and construction of China′s national image become the kernels of China′s international communication project.The construction of new image of"global China"functions as a forcible trial for media and communication practices and discourse formations as well.