传播学视域下的博物馆研究——基于CiteSpace的数据挖掘与对比分析

Museum Research from the Perspective of Communication Studies at Home and Abroad:Data Mining and Comparative Analysis Based on CiteSpace

系统梳理1999—2020年国内外传播学视域下的博物馆研究的学术脉络,运用CiteSpace软件对中英文核心期刊中相关研究进行计量分析与内容梳理,可以归纳这一时期中英文核心期刊文献的关键词变化、重要期刊、重要作者和核心议题。通过对英文核心期刊文献关键词和主题聚类的研究发现,传播学视域下的博物馆研究主要从媒介化、知识内阁、记忆之场和与公众对话四个维度。中文核心期刊的研究聚焦影视节目的传播策略分析、文化记忆的承载与传递和多元的博物馆叙事策略。在此基础上研究解读中外研究的共性与差异,发现未来传播学视域下国内博物馆研究的两条可能路径:一是从大众传播转向人际传播视角,二是在认识博物馆建立连结的同时,会造成交流的圈层化与区隔化效应。

This study sets the museum into the perspective of communication at home and abroad in 1999-2020.With the tool of CiteSpace,it finds the keywords change,important journals,influenced researchers and core issues in both English and Chinese core journals.In the keywords and topic clustering of English core journals,the museum research from the perspective of communication studies includes four dimensions:media-oriented,knowledge cabinet,realms of memory and dialogue with the public.The research of Chinese core periodicals focuses on the analysis of communication strategies of television programs,the bearing and transmission of cultural memory,and the multiple narrative strategies of museums.On this basis,this paper interprets the similarities and differences between Chinese and foreign studies,and proposes two possible approaches for domestic museum research from the perspective of communication:one is to shift from mass communication to interpersonal communication,and the other is that when the museum establishes the connection,it will cause the circle and the distinction effect of the communication.