基于混合用户兴趣模型的农业旅游推荐移动系统设计

Design of mobile system for agricultural tourism recommendation based on mixed user interest model

为优化和推广农业旅游信息化服务和平台建设,建立了基于短期用户兴趣和长期用户兴趣的混合用户兴趣模型,以此为基础开展了农业旅游系统核心需求分析和系统模块设计分析,最后就该移动系统的平台性能和用户满意度进行了调研。结果表明,用户点击率和数据访问量基本呈正相关关系,曲线走势基本一致,该旅游推荐移动系统能够及时反馈用户的操作需求并返回结果。游客和农户对该系统的满意程度从56%提升至78%,同时农产品和农业景点推荐的满意度期望值也从之前的77%、68%分别提高至96%、95%。

In order to optimize and promote agricultural tourism information services and platform construction,a mixed user interest model based on short-term user interest and long-term user interest was established.Based on this,the core demand analysis and system module design analysis of the agricultural tourism system were carried out.Finally,the platform performance and user satisfaction of the mobile system were investigated.The results showed that user click-through rate and data visits were basically positively correlated,and the trend of the curve was basically the same.The mobile recommendation system can promptly feedback the user's operational needs and return the results.The satisfaction of tourists and farmers with the system has increased from 56% to 78%.At the same time,the satisfaction expectations of agricultural products and agricultural attractions recommendations have also increased from 77% and 68% to 96% and 95%,respectively.