新媒体时代山西传统民歌的传播困境及发展路径

The Dissemination Dilemma and Development Path of Traditional Shanxi Folk Songs in the New Media Era

民间艺术在我国传统文化中占据着重要的位置,良性传承民间艺术是时代发展下的必然趋势,亦是对我国传统文化的一种重视,更是新时代坚定树立社会主义文化自信的一种表现。当前山西传统民歌传播中面临着传承歌者数量减少、听众大面积流失、自身内容扩散受到影响等方面的困境,新媒体时代,山西传统民歌艺术的传播,应注重利用新媒体平台传播山西传统民歌、运用大数据技术作为传播山西传统民歌的方式、拓展多种形式的民歌传承路径,以求山西传统民歌在新时代得到进一步的发展。

Folk arts occupy an important position in traditional Chinese culture.The constructive inheritance of folk art,expected to be an inevitable trend in the development of the times,is not only an emphasized value taught in traditional Chinese culture but more so a manifestation of the determination in establishing the cultural confidence of socialism in the new era.In light of this background,this paper analyzes the most recent dilemmas confronting the dissemination of traditional Shanxi folk songs,such as the decrease in the number of inheritors,the large scale loss of audience,and the ineffective dissemination of its contents.Taking into account the various artistic dissemination forms compatible with traditional Shanxi folk songs in the new media era,this paper encourages the employment of new media platforms,the use of big data technology,and the opening up of various folk song inheritance paths,so as to effectively further the development of traditional Shanxi folk songs in the new era.