格式塔心理学视角下的移动端UI 设计研究

STUDY ON THE DESIGN OF MOBILE APPLICATION UI BASED ON GESTALT PSYCHOLOGY

为提升用户体验,研究格式塔心理学的规则与定律在移动端UI设计中的应用方法,并阐述其优势。以黄油相机APP为案例,分析格式塔心理学体系中的闭合律、相似律、接近律、连续律、对称律、图地原理、共同区域、共同命运在移动端UI设计中的应用。格式塔心理学蕴含了视觉传达的奥义。掌握格式塔心理学的设计思维与法则,可帮助设计师在提升用户体验的道路上不断向前迈进。

In the era of internet,portable devices have played an important role in people’s life and work,leading to the fact that many RD for applications lay emphasis on user-oriented design concept.User-oriented design relies on psychology,where gestalt psychology shines in the design of UI whose size and layout are usually limited.This article probes into the design approaches guided by gestalt psychology and analyzes strengths of gestalt psychology.Taking butter camera as an example,this article analyzes several rules from gestalt psychology applied in UI design in APPs.Gestalt psychology contains the essence of visual communication.Having a good knowledge of design mindset and rule in gestalt psychology will help designers to continuously improve users’experience.