智能新闻生产:媒介网络、双重的人及关系主体的重建

Intelligent News Production:Media Network,Human Duality and The Reconstruction of Relational Subjectivity

当前智能媒介技术发展迅猛并在媒介系统中逐渐占据主导地位,这种激烈的变化引起了学界的多重反响。就本文最为关注的新闻生产的主体性问题,形成了技术主体、人类主体和"人机联姻"等多重观点。从基特勒"媒介网络"理论路径出发,本研究主要考察智能新闻资讯平台,媒介技术与人如何在广义新闻生产的微观过程之中共同构成一个"新"的媒介网络,并在此基础上探讨智能媒介技术的大规模应用与人的主体性境况的关联问题。本研究融合了研究团队对各阶段的新媒体和智能媒介技术的长期追踪观察所得的数据和洞见,综合诠释学和质性研究方法,提出如果将基特勒的媒介思想融汇起来看待,而不是简单摘取其具有典型技术决定论的观点,那么媒介网络理论本身蕴含着一种网络关系本体论的解决路径。

The intelligent media technology has been rapidly evolving and gradually occupying a dominant position in the media system.This drastic change has aroused myriad responses across academies.With regard to the subjectivity of news production that this article focuses on,multiple viewpoints,such as technological subjectivity,human subjectivity,and"humanmachine marriage"have been formed.Following the Kittler’s theoretical approach of"media networks/associations",this article investigates how media technology and human mutually form a"new"media network in the micro processes of a broad sense of news production in the intelligent news platforms,and explores on this basis how the large-scale application of intelligent media technology is related to the subjective condition of human beings.The article employs hermeneutic and qualitative research methods to analyze data and insights obtained from the research team’s continuing tracking of the long-term evolution of new media and intelligent media technologies.It is argued,if viewing Kittler’s media thoughts holistically instead of extracting his typical words alleged as technical determinist,that the media network/association theory contains an endogenesis solution derived from relational ontology of media.