“互联网+”背景下医药电商服务体系构建研究

Studying on The Construction of Pharmaceutical E-Commerce Service System under The Background of“Internet Plus”

近年来,随着互联网技术与医疗健康行业的深度融合发展,医药电商服务作为“互联网+医疗健康”最具潜力的商业模式之一,正逐渐发展成为一种消费新常态。本研究剖析了医药电商服务体系构成主体及其相互作用关系,构建了“五位一体”的医药电商服务体系框架,针对服务体系构建过程提出相关的对策建议,为促进我国医药电商服务理论研究和实践应用的发展提供参考。

In recent years,with the deep integration and development of Internet technology and healthcare industry,the pharmaceutical E-commerce service is becoming one of the most potential business models of Internet plus medical health,and gradually becoming a new normal consumption.The main components of pharmaceutical E-commerce service system and their interaction relationship were analyzed.Based on which,the framework of"five-in-one"medical E-commerce service system was constructed.Furthermore,relevant countermeasures and suggestions for the construction process of service system were put forward to provide reference for the development of theoretical research and practical application of pharmaceutical E-commerce service in China.