北京草莓产业的调研与思考

Investigation and Thinking of Strawberry Industry in Beijing

为了促进北京草莓产业持续健康发展,对北京草莓产业相关情况开展了调查,通过调查草莓种植规模、产销情况、生产者理念等情况,发现北京草莓产量、销量有所降低,销售渠道多元化,种植效益有所降低(传统采摘渠道效益下降明显,新型团购渠道效益稳定),生产方式向多样化套种方向发展,并结合实际提出了思考及建议,如调整种植结构,平衡种植风险;创新销售方式(团购、对接社区等),拓展疏通销售渠道;提高种植者风险意识,对不同规模生产者分类引导;保证产品质量,提升品牌价值的对策,促进农民效益增加。

In order to promote the sustainable and healthy development of strawberry industry in Beijing,an investigation was carried out on the relevant situation of strawberry industry in Beijing.Through the investigation of strawberry planting scale,production and marketing,producers’ concept and so on,it was found that the strawberry production and sales in Beijing reduced,the sales channels diversified,and the planting benefits reduced (the benefits of traditional picking channels significantly decreased and the new group buying channels stablized).Based on the actual situation,some thoughts and suggestions were put forward,such as adjusting the planting structure and balancing the planting risk,innovating sales methods (the group buying,docking with the community and so on) and expanding the sales channels,improving the risk awareness of growers and guiding the producers of different scales,ensuring the product quality and improving the brand value,so as to promote the farmers’ benefits.