城市品牌形象与视觉符号设计的关系及其应用表现研究

RESEARCH ON THE RELATIONSHIP BETWEEN URBAN BRAND IMAGE AND VISUAL SYMBOL DESIGN AND ITS APPLICATION PERFORMANCE

探析城市品牌形象与视觉符号设计的关系及其应用表现研究,系统回顾城市品牌形象的研究现状,以大连城市品牌形象为研究对象,供相关人士进一步深入研究与参考。阐述视觉符号在城市中的视觉特征,运用案例分析与比较研究法,对城市品牌形象与视觉符号研究进展进行了思绪梳理和展望。在当今时代背景下,正确树立城市品牌形象建设工作、将内在文化、产业、地理、人文等要素融会贯通,才能客观、合理地突出城市品牌形象建设的特色要素,在科学性及系统性的基础上建立出典型的城市品牌形象。

This paper analyzes the relationship between city brand image and visual symbol design and its application performance research,systematically reviews the research status of city brand image,and takes Dalian city brand image as the research object for further in-depth study and reference for relevant people.This paper expounds the visual characteristics of visual symbols in the city,and uses case analysis and comparative research methods to sort out and prospect the research progress of city brand image and visual symbols.Under the background of the present era,only by correctly establishing the construction of city brand image and integrating the internal culture,industry,geography,humanities and other elements,can we objectively and reasonably highlight the characteristic elements of city brand image construction,and establish a typical city brand image on the basis of scientificity and systematicness.