文旅融合视角下天门蓝印花布产品创新设计研究

Research on Innovative Design of Tianmen Blue Calico Products from the Perspective of Cultural Tourism Integration

文章通过对文旅融合视角下的文创产品特征分析,总结出文创设计方法:文化转化和文化植入,并以非物质文化遗产天门蓝印花布为例,展示梳理了天门蓝印花布创意产品的研发方法,指出以地域特色文化带动文旅融合,注重设计的文化转化和文化植入,可满足现代消费者的个性化、多元化、品质化追求。

This paper through analyzing the characteristics of cultural and creative products from the perspective of cultural tourism integration,summarized the cultural and creative design methods which were cultural transformation and cultural implantation.It took Tianmen blue calico as an example,presented the research and development methods of Tianmen blue calico creative products.The paper pointed out that the integration of culture and tourism should be driven by regional characteristic culture,and emphasized the cultural transformation and cultural implantation of design connotation,so as to meet the personalized,diversified and quality pursuit of modern consumers.