摘要
文章针对目前中老年消费群体难以从市场上买到合体服装的问题,通过问卷调研和分析调研数据,得出中老年群体对网络服装定制平台的使用意愿及服装定制需求,进一步阐述了网络服装定制过程中的关键技术,介绍了基于消费者的需求及现有技术的中老年网络服装定制平台,该平台旨在使中老年消费者买到满意的服装产品,实现智能化网络服装定制。
This paper aimed at the problem for middle-aged and elderly consumer group to buy fit clothing in the market at present,through questionnaire survey and analysis of the survey data,found the willingness to use the online apparel customization platform and apparel customization needs of middle-aged and elderly group.It further expounded key technologies in the process of online apparel customization,introduced the online apparel customization platform for middle-aged and elderly group which was designed based on the needs of consumers and the existing technologies.The online apparel customization platform was designed to enable middle-aged and elderly consumers to buy satisfactory apparel products and realize intelligent online apparel customization.
作者
尹晓芳
蒋晓文
于静静
Yin Xiaofang;Jiang Xiaowen;Yu Jingjing(School of Fashion and Art Design,Xi’an Polytechnic University,Xi’an 710048,China)
出处
《山东纺织科技》
2021年第2期33-39,共7页
Shandong Textile Science & Technology
基金
陕西省社科基金项目(2018K32)。
关键词
中老年群体
特殊体型
服装定制
互联网平台
智能化
服装市场调研
middle-aged and elderly group
special body shape
apparel customization
internet platform
intelligentization
apparel market research
