临沂市农产品地理标志保护发展现状与对策研究

Current Situation and Countermeasures of Agricultural Products Geographical Indication Protection in Linyi City

本文在调查临沂市农产品地理标志登记现状、品牌建设的基础上,分析得出当前临沂市农产品地理标志保护产品发展过程中存在产品种类相对较少、销售渠道过于单一、品牌价值普遍偏低、产业化链条不完整、规范管理制度缺位等问题,并从加大申报力度、改变宣传方式、创新营销模式、延长产业链条、加强市场监管五个方面提出了完善临沂市农产品地理标志的对策建议,以期最大限度地发挥农产品地理标志的经济效应和区域效应,助力乡村振兴。

Based on the investigation of the registration status and brand construction of agricultural products geographical indications in Linyi city,this paper analyzed the problems existing in the protection process of agricultural products geographical indications in Linyi city,such as relatively few types of products,too single sales channels,generally low brand value,incomplete industrialization chain,lack of standardized management system,etc.In order to give full play to the economic and regional effects of geographical indications of agricultural products and help rural revitalization,this paper put forward five countermeasures to further develop and improve the protection of geographical indications of agricultural products in Linyi city including marketing mode,extending industrial chain and strengthening market supervision.