临淄区蔬菜产业发展现状及对策

The Current Situation and Countermeasures of Development of Vegetable Industry in Linzi District

蔬菜产业是临淄区农业农村经济发展的支柱产业和增加农民收入的重要来源。近年来,临淄区坚持以市场为导向,以蔬菜增效、菜农增收为目标,通过一二三产业的深度融合,农业项目的带动,奖励政策的制定,品牌销售的战略布局,以及“互联网+农业服务”新型技术服务模式的实施,使临淄区蔬菜产业顺利完成了产业升级换代。全区绿色蔬菜品牌产品达到44个,“临淄西红柿”“临淄西葫芦”“柳店韭菜”获得国家农产品地理标志产品商标。温室蔬菜平均收入达到30000元/667 m^(2),农民收入大幅增长。本文对临淄区蔬菜产业上的做法加以总结并对发展中遇到的土地流转、产业链延伸、品牌运作、营销模式等问题进行了分析,在借鉴其他类似区域经验的基础上提出了推进蔬菜园区基地建设、实施品牌带动战略、规范完善营销模式等发展对策,以期推动临淄区及周边蔬菜产业的发展。

Vegetable is an important pillar industry of agriculture rural economy development in Linzi area,and important source of increasing the farmer income.In recent years,Linzi district has adhered to the market-oriented goal of increasing the efficiency of vegetables and increasing the income of vegetable farmers.Through the deep integration of the primary,secondary and tertiary industries,the promotion of agricultural projects,the formulation of incentive policies,and the brand sales strategy,"Internet+Agricultural Services",the implementation of a new technical service model,so that the Linzi District vegetable industry has successfully completed the industrial upgrading.The region’s green vegetable brand products reached 44,"Linzi tomatoes","Linzi summer squash","Liudian leek"national agricultural products obtained geographical trademarks.The average income of greenhouse vegetables reached 30000 yuan/667 m^(2),and the income of farmers increased by a large margin.This paper summarized the practices of the vegetable industry in Linzi district and analyzed the problems of land circulation,industrial chain extension,brand operation,marketing model,etc.,the corresponding countermeasures were put forward to promote the construction of vegetable garden base,implement the brand-driven strategy and standardize and perfect the marketing mode,aiming to promote the development of vegetable industry in Linzi district and its surrounding areas.