按钮式广告“以小搏大”的研究方法

THE RESEARCH METHOD OF“FIGHT BIG WITH SMALL”OF BUTTON ADVERTISING

通过按钮式广告在页面中进行“以小搏大”的设计研究,突出按钮式广告的存在感,增强按钮式广告的品牌文化,刺激消费者的点击兴趣。通过对于按钮式广告的现状调查以及用户问卷调查,分析目前按钮式广告的现存问题,以此提出按钮式广告“以小搏大”的设计方法,并通过设计实例来论证此方法的可行性。通过五个方面的设计方法来解决按钮式广告存在感低的缺点,在增强广告存在感的同时深化消费者对于品牌意识和认同感,做到按钮式广告的“以小搏大”。通过按钮式广告进行“以小搏大”的设计,做到按钮式广告“以小搏大”的广告效果,从而增加广告的点击率,使按钮式广告优势最大化。

Through the button advertising in the page of the"fight big with small"desig n research,highlight the existe nce of butt on advertis ing,enhance the butto n advertis ing bra nd culture,stimulate con sumers click in terest.Based on the investigation of the existing status of button advertising and the questionnaire survey of users,this paper analyzes the existing problems of button advertising,and puts forward the design method of button advertising"fight big with small",and proves the feasibility of this method through design examples.Through five aspects of design methods to solve the shortcomings of button advertising low sense of existence,enhance the sense of existence of advertising while deepening the consumer awareness of the brand and identity,to achieve the button advertising"fight big with small".Through the design of"fight big with small"of button advertisement,the effect of button advertisement is achieved,so as to increase the click rate of advertisement and maximize the advantage of button advertisement.