设计美学对市场营销的促进研究分析——以咖啡市场为例

RESEARCH AND ANALYSIS ON THE PROMOTION OF DESIGN AESTHETICS TO MARKETING——A CASE STUDY OF COFFEE MARKET

探讨设计美学对市场营销促进性因素,以实例展开说明设计美学对企业及其旗下产品营销的影响。根据市场调研数据对于市场格局进行拆解,对新时代消费者的需求进行深层次解读,把握消费群体的需求痛点,通过企业符号设计、门店风格设计、外延产品系设计对设计美学在市场促进性作用进行分析。设计美学已经嬗变为现代社会产品营销的主要手段。设计的使命为创造,营销的作用在于流通,两者之间相辅相成相互促进,影响消费终端的行为导向。

Research and analysis on promotion of coffee product marketing by design aesthetics.According to the market research data,the market pattern is disintegrated,the demand of consumers in the new era is deeply interpreted,the pain points of consumer groups are grasped,and the promoting effect of design aesthetics in the market is analyzed through the enterprise symbol design store style design extension product system design.Design aesthetics has evolved into the main means of product marketing in modern society.The mission of design is to create,and the role of marketing lies in circulation.The two complement each other and promote each other,influencing the behavior orientation of consumption terminals.