摘要
探索迪卡侬在新零售背景下的体验设计手段。以体验设计的主要特征为基础,通过实地调研考察,利用数据采集对比等方式,分析迪卡侬主要的设计手段,归纳出其设计原则。总结出迪卡侬商品信息可视化、运动体验塑造、商品信息个性化满足的三大设计原则。为新零售业态下的门店体验设计提供参考。
Investigate and analyze the user experience of the unmanned supermarket in the use process and put forward user-centered improvement suggestions.Taking some unmanned supermarkets in Chengdu area as the research object,through the integration of the collected data,the factor framework is formulated,based on the preliminary research,the research method of the user experience of the unmanned supermarket internal facilities is designed and the usability test is carried out,and the vocabulary of user image perception is proposed.Principal component factor analysis was performed on the combined SPSS software.It puts forward suggestions for improvement of unmanned supermarkets that are more in line with"user-ce ntered"un der the backgrou nd of artificial intelligence era.The research provides a certain reference value for the user experience improvement design of the current unmanned supermarket.The design suggestions are in line with the research content of this article and have good humanistic emotions and human-computer relations.
作者
李谨竹
蒋涵
靳文奎
LI JINZHU;JIANG HAN;JIN WENKUI
出处
《设计》
2021年第9期152-154,共3页
Design
基金
教育部人文社会科学研究一般项目青年基金(20YJCZH061)
中国博士后科学基金面上资助项目(2020M671511)
江苏省高校品牌专业建设工程项目(PPZY2015B150“木材科学与工程”)
南京林业大学教学质量提升工程一流课堂项目(2019ktjx026)资助。
关键词
用户体验
实体店
体育运动用品
新零售
设计研究
Unmanned supermarket
User experience
Feasibility analysis
New retail
Design research