摘要
大数据时代的到来,为油品销售企业数字化转型创造了条件。大数据技术的创新应用,可以深度挖掘企业各类数据的潜在价值,提升企业应对新常态下复杂竞争环境的能力。文章分析了油品销售企业大数据平台建设的必要性,设计了系统架构和数据治理方案,规划了大数据应用蓝图,从经营决策、客户营销、现场管理等方面阐述了开展大数据应用对油品销售企业的重要意义。
The advent of the era of big data has created condition for the digital transformation of oil products sales enterprises.The innovative application of big data technology can deeply dig out the potential value of various kinds of data in enterprise and promote the ability of enterprises to cope with the complex competitive environment in the new normal.The paper analyzes the necessity of building a big data platform in oil products sales enterprises,designs a system architecture and data governance solution,plans a blueprint for big data application.Moreover,the paper states the great significance of big data application for oil products sales enterprises on the aspects of operating decisions,customer marketing,and scene management etc.
作者
李俊
刘杰
江海
LI Jun;LIU Jie;JIANG Hai(Sinopec Sales Co.,Ltd.Guangdong Petroleum Branch,Guangzhou 510620,China)
出处
《现代信息科技》
2020年第24期127-131,共5页
Modern Information Technology
关键词
油品销售
大数据
系统架构
数据治理
数据应用
oil products sales
big data
system architecture
data governance
data application
