中职电子商务专业课程混合教学模式运用研究

Application Study on Blended Teaching Model for E-Commerce Professional Courses in Secondary Vocational School

混合教学模式的运用对提高中职电子商务专业教学质量尤为重要,电子商务专业实践课程是通过理论结合实际,将电子商务真实操作及岗位要求进行实践引导,提升学生动手、动脑能力。本研究正是从电子商务实践课程发展需求入手,对线上+线下模式应用进行阐述,将中职电子商务专业作为研究案例,结合当下人才市场需求与相关专业就业情况,提出混合教学模式运用方法及策略,为下一步教学工作的开展提供参考。

The application of blended teaching model is very important to improve the teaching quality of e-commerce major in secondary vocational school.Through combining theory with practice,the practical courses of e-commerce major is to doing practical guidance for the real operation and post requirements of e-commerce,so as to improve the students'practical ability and thinking ability.This study starts with the development demand of e-commerce practice course,elaborates the application of online and offline mixed model,taking the secondary vocational e-commerce major as a research case and combining the current talent market demand and the employment situation of related majors,puts forward the application methods and strategies of blended teaching model to provide reference for the next teaching work’s launching.