基于双因素理论的社区居民休闲健身参与意愿研究

Research on Community Residents'Willingness to Participate in Leisure and Fitness Based on Dual-Factor Theory

基于双因素理论,从保健——激励双重视角,构建一个影响社区居民休闲健身参与意愿的综合模型,之后运用结构方程模型对其进行实证分析。研究结果表明:政策制度、休闲机会、服务管理、信息反馈作为保健因素,通过降低居民的感知风险,从而对居民休闲健身参与意愿产生积极作用;锻炼身体、娱乐消遣、社会交往、自我提升作为激励因素,通过提升用户的感知利益,从而对居民休闲健身参与意愿产生积极作用。结合研究结果,提出了加大政策支持、提高设施建设与服务水平、预防休闲体育活动风险等激发社区居民休闲健身参与意愿的对策建议。

Based on the theory of double factors,from health care incentive dual perspective,to build a community residents leisure fitness participation of the will of a comprehensive model,then using the structural equation model to empirical analysis the research results show that the policy system of recreational opportunities service management information feedback as hygiene factors,by reducing residents'perceived risk,thus to residents leisure fitness participation will produce positive role;Workout amusement social self improvement as the incentive factors,by enhancing the user's perception of the interests,thus to residents leisure fitness participation will produce a positive effect in combination with the results of the study,put forward to increase policy support,improve the level of construction of facilities and services,for the risk prevention of leisure sports activities,stimulate community residents leisure fitness participation willingness to countermeasures and suggestions.