沙集模式下农村电子商务发展新路径研究

Research on the New Path of Rural E-commerce Development under Shaji Mode

通过调研徐州市睢宁县沙集镇发展现状,探究其发展模式,总结其区域效应即“沙集模式”。参照已有涉农电商模式,根据睢宁县淘宝村电子商务发展特征,总结睢宁县电子商务发展模式。从社会、经济、地理角度对淘宝村发展产生的区域效应进行分析,探究沙集模式发展新路径并进行可行性分析,为淘宝村的进一步发展提供理论指导。

By investigating the development status of Shaji Town,Suining County,Xuzhou City,this paper explores its development model,and summarizes that its regional effect is the"Shaji Model".It refers to the existing agriculture-related e-commerce models and summarize the e-commerce development model of Suining County based on the e-commerce development characteristics of Taobao Village in Suining County.From the perspectives of society,economy and geography,it analyzes the regional effects of Taobao village development,explores the new development path of the sand set model and conducts feasibility analysis,and provides theoretical guidance for the further development of Taobao village.