特色农产品的品牌形象设计研究——以“贵州香猪”品牌形象设计为例

STUDY ON BRAND IMAGE DESIGN OF FEATURED AGRICULTURAL PRODUCTS—TAKING THE BRAND IMAGE DESIGN OF"GUIZHOU SPICY PIG"AS AN EXAMPLE

特色农业品牌发展对农业规模化、标准化、专业化、产业化发展,助力脱贫攻坚意义重大。文章首先从品牌形象设计角度,诠释特色农产品品牌形象设计对提升农村经济的意义,然后着重阐述了特色农产品品牌形象设计的思路,并结合“贵州香猪”品牌形象设计案例,具体阐述特色农产品的品牌形象设计。以期为今后特色农产品的品牌形象设计起到理论与实践方面的指导作用。

The development of characteristic agricultural brands is of great significance to the development of agricultural scale,standardization,specialization and industrialization,and to the alleviation of poverty.From the perspective of brand image design,the article explains the significance of brand image design of characteristic agricultural products to the promotion of rural economy.The article focuses on the idea of brand image design of characteristic agricultural products,and combined with the case of Guizhou Jianhe fragrant pig brand image design,specifically elaborated the brand image design method of characteristic agricultural products.It is expected to play a guiding role in theory and practice for the future brand image design of characteristic agricultural products.