地域文化符号在旅游纪念品设计中的应用——以虎岗乡旅游纪念品设计为例

THE APPLICATION OF REGIONAL CULTURAL SYMBOLS IN THE DESIGN OF TOURIST SOUVENIRS—A CASE STUDY OF HUGANG TOWNSHIP TOURISM MEMORIAL DESIGN

旅游纪念品的设计不是简单的文化复制,是借助艺术设计与地域文化的结合,对旅游文化资源进行有效地利用和提升。本文结合地域文化符号,探讨地域文化符号在旅游纪念品设计中的应用原则,并以虎岗乡旅游纪念品设计为例,阐述地域文化符号是如何与旅游纪念品相结合的。以期为旅游纪念品设计提供一定的借鉴作用。

The cultural creativity of tourist souvenirs is not a simple cultural copy,but a combination of art design and regional culture to effectively utilize and enhance the tourism cultural resources.Combined with regional cultural symbols,this paper discusses the application principles based on cultural symbols in the design of tourist souvenirs,and takes Hugang Township tourist souvenirs as an example to illustrate how regional cultural symbols are combined with tourist souvenirs.It is expected to provide some reference for the design of tourist souvenirs.