民族地区旅游扶贫产业价值链治理的模式与路径研究

Research on the mode and path of pro-poor tourism value chain governance in Minority areas

国内外关注贫困问题的旅游产业价值链研究及实践为我国民族地区旅游扶贫开发提供了全新的治理视角。针对民族地区旅游业优势明显但农村贫困程度深、旅游产业价值链非本地化与分配功能失衡、社会型旅游企业成长缓慢的现状问题,在明确旅游扶贫产业价值链治理的主体、内容和目标基础上,提出了致力于旅游产业价值链外延变优和运行效率变高的横向治理模式,以及内涵提升和扶贫效能变强的纵向治理模式;进而构建了与之相适应的跃迁促进机制、平台保障机制和共创激励机制,并将民族地区旅游扶贫产业价值链治理的路径及策略细化为分析与诊断、规划与干预、实施与评估、反馈与调整4个操作性步骤。

The research and practice of tourism value chain focusing on poverty at home and abroad provide a new visual angle for the development of pro-poor tourism in minority areas in China.In view of obvious advantages of tourism in minority areas,but the deep poverty in countryside,the non-localization and distribution function of the tourism value chain,the slow growth of social tourism enterprises,and on the basis of knowing the main part,content and target of pro-poor tourism value chain,this paper puts forward the horizontal governance model which is dedicated to the extension of the tourism value chain and the high efficiency of operation,and the vertical governance model for the enhancing of connotation and enhancing the efficiency of pro-poor.Then,it builds the transition mechanism,platform guarantee mechanism and co-creation incentive mechanism.Finally,the path and strategy of pro-poor tourism value chain governance in minority areas are further refined into four operational steps:analysis and diagnosis,planning and intervention,implementation and evaluation,feedback and adjustment.