刍议新媒体时代武术文化传播的提升路径

On the Promotion path of Wushu Culture Communication in the New Media Era

"万物皆媒"的新媒体时代下,人们接受和传达信息的方式发生变化,基于互联网的超时空性、交互性和个性化传播的特点,作为有着上千年历史的武术文化,新媒体时代下武术文化传播的问题迫在眉睫。运用文献资料法、逻辑分析法等研究方法,认为在新媒体时代,新媒体是武术文化传播的不二选择,其优势在于超越时空传播、媒介超级融合以及信息双向选择等将使武术文化传播更加有效率,更加有深度。

In the new media era of "all things are media",the way people accept and convey information has changed.Based on the characteristics of Internet’s super space-time,interaction and personalized communication,as a martial arts culture with thousands of years of history,the issue of Wushu Culture Communication in the new media era is imminent.By using the methods of literature review and logical analysis,this paper holds that in the new media era,new media is the only choice for Wushu culture communication.Its advantages lie in that it will make Wushu culture communication more efficient and more profound by surpassing the advantages of space-time communication,media super integration and information two-way selection.