基于地域特色的贵州国际马拉松赛事发展研究

On the Development of Guizhou International Marathon Based on Regional Characteristics

通过对贵州国际马拉松赛事开展现状的分析,认为在结合贵州地域文化、民族风情等方面取得了良好的社会效果、经济效果及文化传承效果。但同时也看到,贵州民族文化多元化,长征文化内涵丰富,要有效的发展贵州国际马拉松赛事,就必须以地域民族文化、长征文化为底蕴,积极打造不同内涵的贵州国际马拉松精品线路,树立特色品牌效应。既传承发展奥林匹克文化精神,崇尚人类健康与社会文明,又有效地挖掘地域民族文化特色,发扬长征文化精神。

Based on the analysis of the present situation of Guizhou International Marathon,it is concluded that good social effect,economic effect and cultural inheritance effect have been achieved in combining Guizhou regional culture and national customs.But at the same time,we also see that Guizhou’s national culture is diversified and the long March culture is rich in connotation.In order to effectively develop Guizhou International Marathon,we must take regional national culture and long March culture as the inside information,actively create Guizhou International Marathon boutique lines with different connotations,and establish characteristic brand effect.It not only inherits and develops the Olympic cultural spirit,advocates human health and social civilization,but also effectively excavates the regional national cultural characteristics and develops the long March text Turn the spirit.