中国元素在现代平面广告设计中的应用

Application of Chinese Elements in Modern Graphic Advertising Design

中国元素的文化内涵极为丰富,且具有较高的美观性,若是能够被有效应用到现代平面广告设计之中,不仅能够丰富平面广告的内在含义,还能够提高平面广告的审美水平,促使广大社会群众对相关平面广告更加认可。因此,相关设计者在对现代平面广告进行设计时,可以结合实际情况,采用科学合理的方式,对中国元素进行合理应用,借此提高现代平面广告的整体价值,以此吸引更多的受众。本文内容就是对中国元素在现代平面广告中应用的分析讨论。

the cultural connotation of Chinese elements is extremely rich and has high aesthetics. If it can be effectively applied to modern print advertising design, it can not only enrich the inherent meaning of print advertising, but also improve the aesthetic level of print advertising. Promote the broad masses of society to the relevant print advertising more recognition. Therefore, when designing modern print advertising, relevant designers can use scientific and reasonable methods to apply Chinese elements reasonably, so as to improve the overall value of modern print advertising. In order to attract more audiences. The content of this paper is the analysis and discussion of the application of Chinese elements in modern print advertising.