广告设计与制作专业课程混合式教学设计

Mixed teaching design of advertising design and production

混合式教学设计作为一种综合性教学模式,通过线上线下教学融合,可以完成高职院校更为复杂的教学任务,有效培养学生的专业能力和创新素质。因此,高职院校需要将这种教学模式尽可能地应用到广告设计与制作专业课程教学的各个方面,从而充分发挥混合教学模式的最大价值,提高高职院校广告设计与制作专业课程的有效实施和作用。

as a comprehensive teaching mode, blended instructional design can complete more complex teaching tasks in Higher Vocational Colleges and effectively cultivate students’ professional ability and innovative quality through the integration of online and offline teaching. Therefore, higher vocational colleges need to apply this teaching mode to all aspects of advertising design and production professional course teaching as far as possible, so as to give full play to the maximum value of mixed teaching mode and improve the effective implementation and role of advertising design and production professional course in higher vocational colleges.