设计美学在现代产品包装设计中的研究应用

Research and application of design aesthetics in modern product packaging design

在设计美学指导下设计师经过客观分析与主观设计对产品进行二次创造,进而使包装与产品达到和谐统一。以包装设计中功能与审美协调统一为出发点,以消费者反应与包装设计的有效联系为基础,通过消费者心理与肢体的有效反映进行分析,总结出包装设计要与消费者审美观念相一致,结合产品独特属性,突出其内在价值。依据事实,理论与实践相结合,分析多个案例。对设计美学在现代包装设计中造型、结构、视觉要素等方面进行探析,总结出适用于包装设计的美学原理。将设计美学深入融合产品特征,不断融合大众消费者的审美需求,进而创造出独特的包装设计风格,更深刻地体现产品独特价值,最终明确产品包装设计未来的发展方向。

under the guidance of design aesthetics, designers create products twice through objective analysis and subjective design, and then make packaging and products achieve harmony and unity. Based on the coordination and unity of function and aesthetics in packaging design, based on the effective relationship between consumer reaction and packaging design, and through the effective reflection of consumer psychology and limbs, It is concluded that packaging design should be consistent with consumer aesthetic concept and highlight its intrinsic value. According to the facts, theory and practice combined to analyze a number of cases. This paper analyzes the modeling, structure and visual elements of design aesthetics in modern packaging design, and summarizes the aesthetic principles applicable to packaging design. The design aesthetics deeply integrates the product characteristics, constantly integrates the aesthetic needs of the public consumers, and then creates a unique packaging design style, more deeply embodies the unique value of the product, and finally clarifies the future development direction of the product packaging design.