“互联网+”背景下农产品品牌建设策略研究

随着“互联网+”技术的异军突起,我国农业发展必须走现代化发展道路。“互联网+农业”的深度融合,极大地推动我国现代农业的发展,对我国经济的增长起到很好地推动作用。近些年,国家在“互联网+”技术方面进行了巨大的投资。要想实现我国农业的现代化发展,就应该学会充分利用“互联网+”技术。基于此,文章就“互联网+”背景下农产品品牌建设策略开展研究,助力我国农产品的生产和销售,推动我国农村的发展。

With the sudden rise of"Internet Plus"technology,China's agricultural development must take the road of modernization.The in-depth combination of"Internet Plus Agriculture"has greatly promoted the development of modern agriculture in China and is playing a very important role in promoting the economic growth of China.In recent years,the country has made huge investment in"Internet Plus"technology.In order to realize the modernization of China's agriculture,we should learn to make full use of"Internet Plus"technology.Based on this,this paper studies the brand construction strategy of agricultural products under the background of"Internet Plus",which can facilitate the production and sales of agricultural products in China and promote the development of China's rural areas.