摘要
本文立足于新冠肺炎疫情的环境背景下,通过文献法探讨疫情给我国体育产业所带来的体育消费水平降低、体育竞赛表演停滞、体育场所挂牌歇业、体育制造销售制约等负面挑战,以及面临的促进全民健身发展、加速产业升级优化、催生线上体育热点、线上线下融合发展等发展机遇。并在政府、企业和个体层面提出应对建议,以期带来参考。
Based on the context of NCP,this article discusses the negative challenges brought by the epidemic to the sports industry in China,including Sports consumption level is reduced,sports competition performance is stagnant,sports venues are listed and closed,and sports manufacturing and sales are restricted.Meanwhile,the opportunities are also provided:to promote the development of national fitness,to accelerate the upgrading and optimization of industry,as well as to promote the hot spot of online sports and the integration of online and offline development.This paper also puts forward some suggestions,from the 3 levels of government,enterprises and individuals,in order to provide reference.
作者
夏正清
韩雪
Xia Zhengqing;Han Xue(Sport Department of Donghua University,Shanghai 200000,China;不详)
出处
《体育科技文献通报》
2021年第5期78-80,共3页
Bulletin of Sport Science & Technology
基金
东华大学人文社科基地培育项目(项目编号:19D111104)。
关键词
体育产业
新冠肺炎疫情
发展机遇
面临挑战
应对建议
sports industry
NCP
development opportunity
facing challenge
countermeasure suggestions
