云南会展区域国际化的路径研究

Research on the Path of Regional Internationalization of Yunnan Conference and Exhibition

云南会展经过30多年的发展,取得了巨大的成绩。但会展业天生具有外向性,会展国际化是云南会展必须面对的现实问题,云南会展国际化首先要解决云南会展区域国际化的问题。本文在对云南会展区域国际化现状、存在的问题和原因进行深入研究的基础上,提出云南会展区域国际化在路径选择上一定要“以我为主”,保持战略主动性,回归现实主义,并提出云南会展区域国际化路径五个层次的解决措施。

After more than 30 years of development,Yunnan exhibition has made great achievements.However,the convention and exhibition industry is inherently extroverted,and the internationalization of the convention and exhibition is a practical problem that Yunnan must face.The internationalization of Yunnan convention and exhibition must fi rst solve the problem of regional internationalization.Based on the in-depth study of the current situation,existing problems and causes of the internationalization of Yunnan conference and exhibition area,this paper puts forward that the path choice of the internationalization of Yunnan conference and exhibition area must be"self-centered",keep the strategic initiative,return to realism,and puts forward fi ve levels of solutions.