商业模式创新与社会责任融合:要素匹配与路径选择

Integration of Business Model Innovation and Social Responsibility:Elements Matching and Path Selection

商业模式创新与社会责任相融合是企业提升绩效、获得长久竞争优势、实现可持续发展的重要途径。本文采用模糊集定性比较分析方法(Fs QCA),以中国中小板制造型企业为样本,研究商业模式创新(价值创造创新、价值捕获创新与价值传递创新)与社会责任(环保责任、员工责任和慈善责任)不同要素匹配的构型,结果发现实现高绩效的三条路径:(1)商业模式创新中价值创造创新可以与社会责任中的环保责任相结合;(2)商业模式创新中价值创造和价值捕获创新可以与社会责任中的员工责任履行相结合;(3)商业模式创新中价值传递创新可以与员工及慈善责任相结合。本文依据战略性社会责任,将商业模式创新与社会责任联系起来,是对现有战略性社会责任研究的拓展;运用模糊集定性比较分析方法找到了制造型企业商业模式创新与社会责任融合的三条路径,为商业模式和社会责任的研究提供了新的分析方法。

The integration of business model innovation and social responsibility is the important way for enterprises to improve performance,gain long-term competitive advantage and achieve sustainable development.Based on the fuzzy set qualitative comparative analysis method(Fs QCA),taking small and medium-sized board manufacturing enterprises in China as samples,this paper studies the configuration of different dimensions of business model innovation(value creation innovation,value capture innovation and value transfer innovation)and social responsibility(environmental responsibility,staff responsibility and philanthropic responsibility),three configurations to achieve high performance are found:(1)value creation innovation can combine environmental responsibility;(2)value creation innovation and value capture innovation can combine staff responsibility;(3)value transfer innovation can combine staff responsibility and philanthropic responsibility.Based on strategic social responsibility,this paper combines business model innovation with social responsibility,which is an expansion of the existing research on strategic social responsibility;by using the qualitative comparative analysis method of fuzzy set,three paths for the integration of business model innovation and social responsibility of manufacturing enterprises are found,which provides a new analysis method for the research of business model and social responsibility.