基于活动理论的图书馆文创产品开发框架构建与要素分析

Framework Construction and Factor Analysis of Cultural and Creative Products by Libraries Based on the Activity Theory

图书馆文创产品开发工作是图书馆围绕文创产品的设计、制造、营销等环节开展的一系列组织活动。基于活动理论框架模型及其内涵,构建了图书馆文创产品开发框架,并利用文献调研和网络调研方法对该框架中的核心要素(主体、客体、共同体)和次要要素(规则、工具、劳动分工)分别予以阐释。研究认为,图书馆应设置专职部门和专职岗位,以法规政策、内部管理机制、外部合作机制为制度基础,借助开发联盟和平台的“桥梁”作用,加强与政府部门、文化创意公司、创意设计机构、消费者等各参与共同体之间的合作交互,最终开发出面向儿童、学生、游客和家庭成员的文化创意产品。

The development work of cultural and creative products organized by libraries is a series of activities of design,manufacture and marketing.Based on the framework of the Activity Theory and its connotation,this paper constructs a development framework of cultural and creative products by libraries,and explains the core elements(subject,object,community)and the secondary elements(rules,tools,division of labor)in the framework through literature research and network research.Libraries should set up professional departments and offer full-time employment.They should also,following laws,regulations and policies,improve cooperation with the government departments,cultural products providers,designers and consumers based on development aligns and platforms.As a result,libraries can develop cultural and creative products that meet the different needs of children,students,tourists and family members.