基于四方竞合主体的新创企业绩效影响机制研究

Research on Performance Impact Mechanism of New Ventures Based on Four-Party Co-opetition Subjects

从纵向竞合和横向竞合的直接驱动作用、行业类型的调节作用以及组织学习能力、动态能力和资源获取能力的中介作用三个方面构建竞合对新创企业绩效的影响概念模型,采用相关分析、多元回归模型、多重中介效应模型等,运用调研收集的302家企业数据进行实证分析。研究表明:中心企业与供方、购方以及同业三方主体的竞合关系在不同程度上对新创企业绩效都有显著的正向影响,组织学习能力、动态能力、资源获取能力起到了完全中介效应,行业类型在竞合对新创企业绩效的驱动中起调节作用。研究系统阐释了竞合对新创企业绩效的影响机理,明晰了新创企业权变选择竞合战略的理论标准。新创企业应灵活运用竞合战略工具平衡竞争与合作倾向,充分认识竞争对企业成长的价值,并注重培育和开发企业的某些核心能力。

This paper constructs a conceptual model of the impact of competition and cooperation on the performance of new ventures from three aspects:the direct driving role of vertical and horizontal co-opetition,the regulating function of industry types,and the intermediary role of organizational learning capability,dynamic capability and resource acquisition capability.The hypothesis of the conceptual model is verified by correlation analysis,multiple regression model and multiple mediation effect model with questionnaire data collected from 302 different companies nationwide.The results show that the co-opetition relationship of the central enterprises,suppliers,buyers and traders in the same industry has significant positive impacts on the performance of new ventures to varying degrees.Organizational learning capability,dynamic capability and resource acquisition capability play a complete intermediary effect,and industry type plays a moderating role in the driving effect of co-opetition on the performance of new ventures.The research systematically explains the impact mechanism of co-opetition on the performance of new ventures,and clarifies the theoretical standard of the co-opetition strategy of new venture contingency choice.New ventures should use co-opetition strategic tools flexibly to balance the tendency of competition and cooperation,fully understand the value of competition to the growth of enterprises,and pay attention to cultivating and developing certain core abilities of enterprises.