基于SWOT分析的肇庆市百香果产业化发展对策研究

Study on the Development Strategy of Passiflorae dulia Sims Industrialization in Zhaoqing City Based on SWOT Analysis

肇庆市大力发展优势特色水果,致力于打造北回归线优质水果产业带,打造水果百亿产业集群,百香果已被肇庆市纳入实施现代农业发展“611”工程重点发展特色产业。为促进肇庆市百香果产业的发展,在调研肇庆市百香果产业现状后,利用SWOT法分析了肇庆市百香果产业的优势、劣势、机遇和威胁,有针对性地提出了促进肇庆市百香果产业健康发展的策略。

Zhaoqing city vigorously develop the advantages of characteristic fruit,building the tropic of cancer high-quality fruit industrial belt and fruit industry cluster.Now Passiflorae dulia Sims has been included in the implementation of modern agricultural development"611"project.In order to promote the development of Passiflorae dulia Sims industry in Zhaoqing city,the rereacher had investigated the current situation of the passion fruit industry in zhaoqing city.This paper analyzed the advantages,disadvantages,opportunities and threats of Passiflorae dulia Sims industry in zhaoqing city by SWOT method,and put forward targeted strategies to promote the healthy development of Passiflorae dulia Sims in Zhaoqing City.