我国篮球文化传播滞后的原因及对策

Reasons and Countermeasures for the Lag of Basketball Culture Communication in China

篮球文化作为一种舶来品,传入我国已有100多年之久,这种舶来品同体育文化一样,可以通过向世界输出,得到世界的认可,从而使国家得到进一步的发展。尽管篮球文化传入我国已有一个世纪之久,但篮球文化在我国的传播仍然受到了很大的滞碍。该文运用文献资料法和逻辑分析法,基于我国篮球文化传播现状的研究分析,了解到思想观念落伍、发展环境失衡及场馆数量不足是导致篮球文化传播艰涩的主要原因,并从革新传播意识、利用大众传媒及发挥政府职能方面提出了相关的针对性的方法建议,对于我国篮球文化传播业的下一步发展具有一定的现实意义。

Basketball culture has been introduced into China as a kind of foreign product for more than 100 years.Like sports culture,this kind of foreign product can be exported to the world and recognized by the world,so that the country can get further development.Although basketball culture has been introduced into China for a century,the spread of basketball culture in China is still hindered.By using the methods of literature review and logical analysis,based on the research and analysis of the current situation of basketball culture communication in China,this paper f inds that the main reasons for the dif f iculty of basketball culture communication are outdated ideas,unbalanced development environment and insuff icient number of venues.It also puts forward relevant suggestions from the aspects of innovating communication consciousness,making use of mass media and playing government functions.The next development of basketball culture communication industry has certain practical signif icance.