大众文化视野下真人秀节目的解构与建构——以《乘风破浪的姐姐》为例

The Deconstruction and Construction of the Reality Show from the Perspective of Popular Culture:Taking Sisters Riding the Winds and Breaking the Waves as an Example

利用大众文化的相关理论,从对标准化的解构和快感的建构两方面分析《乘风破浪的姐姐》火爆的原因。《乘风破浪的姐姐》通过展现成熟女性的魅力和个性,对文化工业标准、流量经济进行解构,对"年轻崇拜"等女性审美标准、价值标准提出挑战,释放女性观众的年龄焦虑。作为真人秀,《乘风破浪的姐姐》利用"拟像"和"仿真"为观众构造了"超级真实"的媒介景观,唤起女性观众的心理认同,构建了共鸣的快感。《乘风破浪的姐姐》仍未逃脱文化工业产品的桎梏,依旧没有逃脱对女性的"凝视"。

Based on the theory of popular culture,this paper analyzes the reasons for the popularity of Sisters Riding the Winds and Breaking the Waves from two aspects:the deconstruction of standardization and the construction of pleasure.Through displaying the charm and individuality of the mature women,the reality show deconstructs the cultural industry standard and the flow economy,and challenges the female aesthetic standard and value standard such as"youth worship",releasing the age anxiety of the female audience.As a reality show,Sisters Riding the Winds and Breaking the Waves uses simulacra and simulation to construct a super real media landscape for the audience,arousing the female audience’s psychological identity,and constructing a sympathetic pleasure.Sisters Riding the Winds and Breaking the Waves still has not escaped the shackles of cultural industrial products,and is still full of"staring"at women.