基于设计来源问题的创意设计现代演化探析

On the Modern Evolution of Creative Design Based on the Source of Design

自20世纪80年代起我国开始发展商品经济,设计作为商品营销的手段之一,起初并未受到人们的重视,直到21世纪初才呈现出迅猛发展的态势,这与人们日益增长的求新求异需要是分不开的。自始至终,设计都与创意相辅相成,且当下的创意设计已经超越了传统图形设计、装饰设计的范畴,同时也有别于现代数字媒体的设计手段,成为一种系统而有目的的设计表达。但由于我国创意设计起步较晚,目前设计行业仍存在对创意理解不深入、设计水平较低、对市场需求与顾客审美把握不全面的状况。因此,厘清创意的来源以及创意在设计过程中扮演的角色等多维度问题,对矫正现有创意设计固化思维,为设计领域从业者提供创意设计理论借鉴有着现实意义。

Since the 1980 s,China began to develop the commodity economy.Design,as one of the means of commodity marketing,did not receive people’s attention at first.It was not until the beginning of the 21 st century did it show a trend of rapid development,which is inseparable from people’s growing need for innovation.Design and creativity are always vital to each other,and the current creative design has gone beyond the scope of traditional graphic design and decorative design.It is also different from the design methods of modern digital media,which in some ways became a systematic and purposeful design expression.However,due to the late beginning of creative design in China,there are still some problems in the design industry,such as the lack of in-depth understanding of creativity,the low level of design,and the incomplete grasp of market demand and customer aesthetic appreciation.Therefore,to clarify the source of creativity and the role of creativity in the design process is of practical significance to correct the existing fixed thinking of creative design.It can provide a theoretical reference for design.