时尚传播基于网红带货达人李佳琦推广研究

Fashion Communication Based on the Promotion of Li Jiaqi

如今,随着互联网技术的快速发展以及相应基础措施的不断完善,以及互联网的形态、结构也是在不断的升级,时尚传播也出现了新的发展方式,单项的时尚传播逐渐被去中心化、交互性强的网络传播所取代。尤其是2020年,受疫情的影响,许多线下产品的营销受到了一定的阻碍,但是微信、微博、抖音等新媒体产品凭借着传播速度快,互动性强等特点一跃占据了舆论主战场。而网红获得了众多粉丝,通过这些粉丝带来的流量,在短视频平台或者直播平台进行带货,网红带货刺激了经济的增长,为经济发展开创了一条新的道路。

Nowadays,with the rapid development of Internet technology and the continuous improvement of corresponding basic measures,as well as the continuous upgrading of the form and structure of the Internet,fashion communication has also appeared a new development mode,and the single fashion communication has been gradually replaced by the decentralized and interactive network communication.Especially in 2020,affected by the epidemic,many offline products were blocked by marketing.However,new media products such as WeChat,Weibo,and Douyin have leapt to occupy the main battlefield of public opinion due to their fast spreading speed and strong interactivity.Internet celebrities have gained many fans.Through the traffic brought by these fans,they can carry goods on short video platforms or live broadcast platforms.The introduction of goods by Internet celebrities has stimulated economic growth and opened a new path for economic development.