浅谈烟草采集周期对货源投放策略的影响

Talking about the Influence of Tobacco Collection Period on the Strategy of Supply

烟草信息采集始于营销工作需要,成体系于2013年行业标准发布,近几年有关采集状态研判、评估的研究百花齐放;但关于信息采集周期的研究却是盲维。文章通过简单介绍烟草信息采集概念与作用、七个工作环节,引入信息采集周期研究。剖析不同送货模式下,山东省内原有三种采集周期方案、两种云POS户入库时间,对数据分析造成的影响;提出周二到周一的采集周新思路。并论证新周期模式在指导货源投放策略上的可行性。最后提出发挥机器算力,零周期模式才是信息采集周期的终极模式。

Tobacco information collection began with the needs of marketing work,and was systematically published in 2013 as the industry standard.In recent years,researches on the research and evaluation of collection status have flourished;however,research on the information collection cycle is blind.The article introduces the research of information collection cycle by briefly introducing the concept and function of tobacco information collection,seven work links.Analyze the impact on data analysis caused by the original three collection cycle schemes and two cloud POS user storage times in Shandong Province under different delivery modes;and put forward a new idea of collection week from Tuesday to Monday.And demonstrate the feasibility of the new cycle model in guiding the supply strategy.Finally,it is proposed that the zero-period mode is the ultimate mode of the information collection period by using the computing power of the machine.