小篮球运动开展的SWOT分析及推广路径探究

SWOT Analysis and Promotion Path of Small Basketball

该文运用文献资料法、专家访谈法、SWOT分析法、逻辑分析法等方法,以小篮球运动开展情况为切入点,以项目推广为视角,以管理学的相关理论作为导向,对小篮球运动推广的优势、劣势、挑战、机遇进行综合分析,探讨阻碍其发展的不利因素,并提出有针对性的推广路径,以期为小篮球运动的发展、形成浓厚的小篮球氛围及青训培养出更多优秀的后备人才打下坚实的基础。

By using the methods of literature review,expert interview,SWOT analysis and logical analysis,taking the development of small basketball as the starting point,from the perspective of project promotion,and guided by the relevant theories of management,this paper comprehensively analyzes the advantages,disadvantages,challenges and opportunities of the promotion of small basketball,discusses the unfavorable f actors hinder ing its development,and puts for ward targeted promotion path,in order to lay a sol id foundation for the development of small basketball,the formation of a strong atmosphere of small basketball and the training of more outstanding reserve talents.