项目教学法在电子商务实践课程教学中的应用研究

Research on Project Teaching Method in E-commerce Practice Course

文章针对项目教学法在电子商务实践课程教学中的应用,在介绍我国电子商务教学发展现状、项目教学法应用现状及应用意义的基础上,以网络营销项目为例探讨了其具体的应用流程,提出了优化项目教学法的具体对策,通过项目教学法对传统电子商务课程进行创新,提高教学质量,使学生能够更好地掌握电子商务课程的知识内容。

Aiming at the application of project-based teaching method in e-commerce practice course teaching,this paper introduces the development status of e-commerce teaching in China,the application status and significance of project-based teaching method,and discusses its specific application process with the example of network marketing project,and puts forward the specific countermeasures to optimize the project teaching method so as to innovate the traditional e-commerce course and improve the quality of teaching.