“互联网+”背景下社交电商的发展现状与对策分析

Analysis of the Status quo and Countermeasures of the Development of Social E-commerce under the Background of“Internet+”

随着“互联网+”的发展,“社交”与“电商”深入融合并逐渐演变成一个新名词:社交电商。面对社交电商行业的迅速成长,本文将从社交电商发展现状着手,分析社交电商平台发展的典型案例,剖析社交电商平台发展中存在的问题,提出对应的建设性意见,旨在进一步推动行业的发展,对未来做出展望。

With the development of“Internet+”,“social”and“e-commerce”have been deeply integrated and gradually evolved into a new term:social e-commerce.In the face of the rapid growth of the social e-commerce industry,this article will start from the status quo of the development of social e-commerce,analyze typical cases of the development of social e-commerce platforms,analyze the problems existing in the development of social e-commerce platforms,and put forward corresponding constructive opinions.Further promote the development of the industry and make an outlook for the future.