居民旅游影响感知、态度与参与意愿研究——以世界文化遗产地为例

Residents'Perception,Attitude and Participation Intention of Tourism Impact——A Case Study of World Cultural Heritage

以世界文化遗产地洛阳为案例地,以居民旅游影响感知为切入点,采用结构方程模型,构建了世界文化遗产地居民旅游影响感知、态度和参与意愿结构方程模型,并应用AMOS24.0软件对模型进行参数估计和假设检验,研究发现:居民正面旅游影响感知显著正向影响其总体态度和参与意愿,居民负面旅游影响感知显著负向影响其总体态度,但对其参与意愿无显著影响,居民总体态度显著正向影响其参与意愿。

Taking the world cultural heritage site——Luoyang,as an example,taking residents'perception of tourism impact as the breakthrough point,the structural equation model is used to construct the structural equation model between residents'perception of tourism impact,attitude and participation willingness in the world cultural heritage site.The parameter estimation and hypothesis test of the model are carried out by AMOS24.0 software.The results show that:Residents’perception of positive tourism impact significantly and positively affects their overall attitude and willingness to participate.Residents’perception of negative tourism impact significantly and negatively affects their overall attitude,but has no significant impact on their willingness to participate.Residents’overall attitude significantly and positively affects their willingness to participate.