文旅融合背景下图书馆阅读推广服务的创新策略探究

Research on the Innovative Strategies of Library’s Reading Promotion Service in the Background of Cultural and Tourism Integration

文旅融合的发展,为文化产业和旅游产业实现深度探索给予了更多保障,图书馆阅读推广服务逐步向文旅融合进行更多的倾斜,能够让文旅融合得到文献收集和信息共享层面的发展。所以,以文旅融合为背景,对图书馆阅读推广服务进行策略创新探索,具有不容忽视的重要研究价值。明确图书馆阅读推广服务创新实施原则,进而简要探讨图书馆阅读推广服务创新的实施重要性,最终,提出图书馆阅读推广服务的创新策略:引进来、走出去、沉下来相结合,营造良性氛围;依托文旅小镇、旅游景区等活化服务内容;线上、线下契合,推动服务形式多元化。

The development of cultural and tourism integration has provided more guarantee for the realization of in-depth exploration of the cultural industry and tourism industry.The library reading promotion service is gradually tilted towards the integration of cultural and tourism,enabling the integration of cultural and tourism to obtain reading materials collection and information sharing.Therefore,with the integration of culture and tourism as the background,the strategic and innovative exploration of library reading promotion services has important research value that cannot be ignored.Based on this,this article clarifies the implementation principles of library reading promotion service innovation,and then briefly discusses the importance of library reading promotion service innovation.Finally,proposes an innovative strategy for library reading promotion services:a combination of bringing in,going out,and sinking.To create a benign atmosphere;relying on cultural tourism towns,tourist attractions,etc.to activate service content;online and offline integration to promote diversification of service forms.