意识形态安全视角下的网络意见领袖作用研究

A Study on the Role of Internet Opinion Leaders from the Perspective of Ideological Security

作为互联网舆论传播中具有重要影响力的群体,"网络意见领袖"们承担着引导受众自觉巩固主流意识形态地位的重要作用。本文首先简要介绍互联网时代舆论传播的新特点,而后详细地分析"网络意见领袖"在维护意识形态安全方面的作用,并提出"网络意见领袖"维护主流意识形态的基本路径。本文认为,互联网背景下的舆论传播纷繁复杂,具有许多新的特点。意见领袖在引导网络舆论、设置舆论议程等方面具有重要作用,进而对于巩固网络意识形态具有重要作用。在如何发挥此群体重要作用方面,本文建议,应该创新载体开展意识形态该教育;还要加大网络空间的执法力度,打击谣言,培植正能量;最后要建立红色意见领袖队伍,同损害主流意识形态的其他思潮进行斗争。

As an influential group in the Internet public opinion,"Internet opinion leaders"plays an important role in guiding the audience to consolidate the status of mainstream ideology.This article first briefly introduces the new characteristics of public opinion communication in the Internet era,and then analyzes in detail the role of"Internet opinion leaders"in maintaining ideological security,and proposes the basic path for"Internet opinion leaders"to maintain mainstream ideology.This article believes that the dissemination of public opinion in the context of the Internet is complicated and has many new characteristics.Opinion leaders play an important role in guiding online public opinion and setting public opinion agendas,and thus play an important role in consolidating online ideology.In terms of how to play the important role of this group,this article suggests that we should innovate the carrier to carry out ideological education;we should also increase law enforcement in cyberspace,combat rumors,and cultivate positive energy;finally,we must establish a team of red opinion leaders,and damage mainstream awareness.The other ideologies of the form struggle.