制造企业服务化、产品技术创新与组织变革

Manufacturing Enterprises Servitization,Product Technology Innovation and Organizational Change

关于服务化驱动因素的研究是近年来的热点主题,研究认识到服务化是一种商业模式的创新,会带来企业组织结构的变化,但现有研究忽视了产品以及技术创新在服务化战略中的作用。本文依托2012年和2019年全国范围内对工业制造企业进行的问卷调查所获的大样本数据,分析服务化的驱动力问题,将产品、技术创新以及组织变革3组变量置于同一个框架体系进行实证检验。尽管两个年份的检验结果略有差异,但整体上可以认为技术创新是驱动服务化的主导动力,这在一些具体服务行业部门中表现得尤为明显,但组织变革对企业服务化战略的影响在诸多行业部门并未得到充分证实。

The research on the driving factors of servitization is a hot topic in recent years.The research recognizes that servitization is an innovation of business model,which will bring changes to the organizational structure of enterprises.However,the existing research ignores the role of product and technology innovation in the implementation of servitization strategy.Based on the large sample data obtained from two nationwide questionnaires on industrial manufacturing enterprises in 2012 and 2019,this paper analyzes the driving force of servitization,and puts three groups of variables including product,technology and organizational innovation into the same framework for empirical testing.Although the test results of the two years are slightly different,it can be considered that technological innovation is the leading driving force for servitization on the whole,which is particularly obvious in some specific service industry sectors.However,the influence of organizational change in the servitization strategy of enterprises has not been fully verified in many industry sectors.