基于视觉传达设计下的儿童绘本阅读反思

Reflections on the Reading of Children’s Picture Book Based on Visual Communication Design

目前,绘本教育对促进儿童各方面能力发展的重要性得到了社会的普遍认可,社会上出现了“绘本热”。一些出版社为了追求销量和市场占有率,迎合儿童浮躁心理,出版一些质量高低不一的绘本,导致儿童“浅阅读”现象盛行。本文通过研究反思,找出当前浮躁的绘本市场存在的问题和对儿童阅读习惯造成的影响,并对其后的发展策略进行梳理。

At present,the importance of picture book education in promoting the development of children’s abilities in all aspects has been widely recognized by the society,with the emerging“picture book fever”.Some publishing houses,to pursue sales and market share,cater to children’s impetuousness,and then publish picture books of varying quality,leading to the prevalence“shallow reading”among children.Through research and reflection,this paper finds out the problems in the current impetuous picture book market and their impact on children’s reading habits,and sorts out the subsequent development strategies.